What do med spas offer? What 2,644 med spa websites in five states tell us
Injectables everywhere, a wider menu outside Colorado, and only a third take bookings online. Plus a ten-minute check for your own site.
About two in three independent med spas list Botox or other injectables, in every state we read, and about half offer laser treatments. Outside Colorado the menu is wider: medical weight loss (25%), IV therapy (23%) and hormone therapy (12%) show up more often there, and only about a third of those practices let clients book online from the website.
In October we shared what we learned reading Colorado med spa websites. Since then we've read the sites of independent med spas in Florida, Arizona, Nevada and Utah too: 2,039 more practices, 2,644 in all. For an owner, the averages matter less than where your own practice sits against them.
How we did this. We looked at independent med spas listed on Google Maps in each state, left out national chains and businesses that aren't med spas, and read each practice's public website. Percentages are of the practices whose sites we could read. They describe websites, not the whole business behind them. Colorado figures are recalculated with the same method, so a few are a point off our first post.
The menu: injectables everywhere, the rest varies
Injectables are listed by 66% of Colorado practices and 65% across the other four states. Laser is almost as steady, at 48% and 49%. Those are the table stakes.
The differences are in everything else. Outside Colorado, practices are more likely to list:
| Service | Four other states | Colorado |
|---|---|---|
| Medical weight loss | 25% | 19% |
| IV therapy | 23% | 15% |
| Hormone therapy | 12% | 7% |
| Microneedling | 44% | 52% |
Microneedling is the one that runs the other way.
Read it as a map of what's already common, not a to-do list. If you're in Florida or Arizona and offer weight loss or IV, you're in good company. If you offer them and your website doesn't say so, you're invisible to the people searching for them.
The website: what clients can and can't find
| On the website | Four other states | Colorado |
|---|---|---|
| Links to Instagram | 62% | 62% |
| Shows the team | 43% | 50% |
| Names the owner or founder | 40% | 46% |
| Lets clients book online | 36% | 44% |
| Mentions growth (new location, hiring, rebrand) | 12% | 13% |
Three of these stand out.
Online booking. Only about a third of practices outside Colorado let a client book from the website. The rest send people to the phone, during the hours someone can answer it. The systems we saw most were Aesthetic Record, Vagaro, Square, Zenoti and Boulevard.
The team. Fewer than half show who works there. In a business where clients choose a provider as much as a practice, that's a lot of sites asking for trust without showing a face.
Instagram. 62% in Colorado and 62% in the other four states, the most consistent number we found. It's where practices show results, rooms and the team at work.
Check your own practice in ten minutes
Open your website on your phone, the way a new client would, and answer these:
- Can someone book a specific treatment without calling?
- Is every service you actually offer on the menu, with the names clients search for?
- Can they see who will treat them, with a name and a credential?
- Does the Instagram link work, and does the account look like the same practice as the site?
- If you've added a provider, a service or a location this year, does the site say so?
Most practices we read would miss at least one of these. Each is a fix you can make this month.
Where we come in
Point four, looking like the same practice everywhere, is the part we work on. The team on your site, in your posts and at your front desk should look like one team. If that's on your list, book a 15-minute call.
We'll update this as our research covers more states.
- MedSpa Threads research database, Oct. 30, 2026: 2,644 independent med spa websites read (Florida 937, Arizona 472, Utah 326, Nevada 304, Colorado 605)
- Our earlier post: What we learned reading Colorado med spa websites