Notes on how a practice looks.

Practical guides and our own research on the branded pieces that shape how clients experience a med spa.

Checklist

10 things every med spa should have with its logo

A practical checklist of the branded pieces that shape how clients experience a med spa, from matching scrubs to the welcome gift.

Our research

What we learned reading Colorado med spa websites

We read the websites of 604 independent Colorado med spas. What they offer, how they show their team, how clients book, and what it means for how a practice looks.

How it's made

Embroidery or print for med spa scrubs? What holds up in a clinic

How embroidery and print compare on scrubs, lab coats, robes and towels that get washed constantly, and when each one makes sense.

Guide

How to outfit a new hire on day one

What goes in a med spa new hire kit, how to handle sizing, and how to time the order so everything is ready before their first client.